Outsourcing business in Kenya is the next 'big thing' in the ICT circles if only the country  ups its marketing and prepares a formidable trained personnel. But seriously speaking,  Kenya may miss the Business Processing and Outsourcing (BPO) ‘bus’ unless it puts its act together.<!--more--><strong>Over 50 countrues</strong>  Over 50 countries, including Kenya, across the world have identified BPO as a key pillar for economic growth meaning all these countries are striving hard to market their countries as preferred outsourcing destinations. Kenya would therefore lose  an opportunity to capture attention of the global market despite of its many technological advancements including, undersea optic cables.  Kenya’s BPO sector has been performing dismally with many BPOs opening and closing due to poor business strategy coupled with high running costs.  But all is not lost as can be learned from the experience of Kencall EPZ limited, the most successful Kenyan BPO so far.

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<strong>Kencall grows bigger</strong>  Kencall EPZ limited is Kenya’s oldest BPO and the best in Sub-Saharan Africa and has been globally feted as the most successful non-European BPO.