The study predicts mobile telephony to be the world’s first universal communications platform — one that is getting there faster than anyone expected.

Its major path of growth, reveals the study, is now in the global South, where the mobile is not just a phone but a global address, a transaction device, and an identity marker for hundreds of millions of poor people.

“This holds unprecedented opportunity formed in developing countries to engage their core audiences more deeply, reach new audiences on the edge of their current footprint, and provide interactive and customised information services that are both profitable and life-improving,” reads the study in part.

2010 Awards

The 2010 Awards are now open for entry.
Please read the Rules and Conditions and the Entry guidelines before entering

General Guidelines

To qualify for the Diageo Africa Business Reporting Awards 2010, all submissions must have been published or broadcast in the period 15 April 2009 – 25 March 2010. Entries must reach the secretariat by 26 March 2010.

To enter, select the category or categories you would like to be considered for and fill-in the online entry form for each individual entry. Please refer to the criteria and submission format requirements for each category. All entry material that cannot be attached to the entry form (video, audio) must be sent via post/courier to your nearest secretariat (details below).

Each Award is given to an individual or team. Submissions can be made on behalf of an individual or team as long as permission has been provided by each team member confirming that they have read and understood the terms and conditions which must be accepted in order to participate in these Awards.

There is no limit to the number of submissions per individual/team except in the case of ‘Best Newcomer’, ‘Media of the Year’ and ‘Journalist of the Year’ in which the individual/media outlet can enter only once. However, individual pieces submitted as part of these entries can be entered in other categories.

There are no entry fees.